Personal Branding

What is Personal Branding?

It’s about managing your own PR. It’s about making a positive impact, managing how you are perceived by others and achieving success.

It involves knowing how you want to be perceived, recognising how others perceive you and taking steps to close the gap.

Creating and projecting a powerful personal brand enables you to develop greater self-awareness, increased confidence and self-esteem, heightened visibility and presence, personal and business success.

Aim

This workshop is designed to help participants clarify how they wish to present themselves, recognise how they are perceived by others and understand how to convey the desired impression for maximum positive impact.

Content

Know Yourself - Know your Brand

The first step to personal branding is being clear about who you are, what you stand for and how you want to be perceived

• Personal Role Perception
• Core Values and Beliefs
• Unique qualities and capabilities
• Creating Alignment and Authenticity

Personal Presence

The second step is to make sure that your external behaviour reflects your personal brand and conveys the desired impression

• Power of Body language
• Voice work
• Gestures and eye contact
• Personal Energy
• Congruence and Authenticity
• Inner Confidence

Make an Impression

The third step is how you live and present your brand in your daily interactions with others

• Other peoples’ shoes – how do they perceive you?
• Connection or Protection – are you open to connect or creating barriers with people
• Verbal and non verbal communication
• Responding to feedback

Style

The workshop is highly participative and will incorporate different elements of learning to suit a variety of learning styles and to create an enjoyable and stimulating environment. Participants will benefit through practical experience, increased self-awareness, new skills and behaviours and leading edge thinking and techniques. There will be a mix of tutor input, individual and group activities, feedback and group discussion on practical applications.