What do Clients Want?

There was a salesman whose sales had begun to drop off and he couldn’t understand why. He still loved what he was doing; he believed in the product he was selling and felt he was accomplishing his higher purpose.

One day, whilst talking to a friend he realized that he was no longer focusing on serving people and satisfying what they wanted, but had begun to think of them in terms of what they could give him, and how they could help him grow his business.

Instead of seeing them as people he served, he had been thinking of them as people who helped him put money in his pocket. He had become so focused on making money that he had forgotten he was in the business of serving people.

From that moment he changed his ways and began putting his energy and attention into how he could best serve his customers. He spent time getting to know them, learning about their wants and genuinely trying to help them.

His sales increased dramatically!

Why are you in business? Are you in it for you or for them? And what DO your clients really want? ;-)

Extract from "Creating Money - Keys to Abundance" by Sanaya Roman & Duane Packer